NAICS 532412

Construction Equipment Rental in California

Establishments primarily engaged in renting or leasing heavy construction, transportation and mining machinery without operators.

Establishments (2023)
580
Statewide, California
Employees
7,242
Mid-March employment
Annual payroll
$700M
All establishments
Avg. establishment size
12.5
Employees per establishment

What acquirers look at

Balance-sheet businesses where fleet age and utilization matter more than the income statement. Asset value supports leverage that service businesses cannot.

Equipment Rental by county

Ranked by establishment count, 2023 County Business Patterns. For the crowded-versus-underserved reading, see the saturation ranking, which ranks by establishments per resident instead.

#CountyEstablishmentsPer 10k residentsShare of state
1Los Angeles County1060.118.3%
2Riverside County530.29.1%
3Kern County490.58.4%
4San Diego County480.18.3%
5Orange County400.16.9%
6San Bernardino County360.26.2%
7Alameda County240.14.1%
8Sacramento County210.13.6%
9Ventura County200.23.4%
10Santa Clara County160.12.8%
11Contra Costa County150.12.6%
12Fresno County150.12.6%
13Sonoma County120.22.1%
14Monterey County100.21.7%
15San Joaquin County100.11.7%
16Solano County90.21.6%
17Yolo County90.41.6%
18Placer County80.21.4%
19Stanislaus County80.11.4%
20San Francisco County70.11.2%
21Santa Barbara County60.11.0%
22Tulare County60.11.0%
23Napa County50.40.9%
24San Luis Obispo County50.20.9%
25San Mateo County40.10.7%

Counties in California

Sources

  1. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  2. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.