NAICS 532412 · California overview
Construction Equipment Rental in Shasta County
Shasta County had 4 Equipment Rental establishments in 2023, ranking 26 of 31 California counties and accounting for 0.7% of the statewide total.
- Establishments (2023)
- 4
- Rank 26 of 31 counties
- Employees
- 87
- Mid-March employment
- Annual payroll
- $8.0M
- All establishments
- Per 10k residents
- 0.2
- 181,648 residents
More recent reading
BLS QCEW, 2026Q1The figures above are County Business Patterns, which carries the size distribution but runs about two years behind. The Bureau of Labor Statistics publishes quarterly, so this is the same industry roughly 3 years later. The two count different universes, Census counts establishments with paid employees in the March pay period and BLS counts worksites covered by unemployment insurance during the quarter, so the numbers are not directly comparable and either can be the larger.
- Establishments
- 6
- 2026Q1
- Employment
- 95
- Quarter-end level
- Average weekly wage
- $1,563
- Per covered worker
- Quarterly trend
- +20.0%
- 2025Q2 to 2026Q1
1.96 location quotient. Equipment Rental employment in Shasta County is about 2.0 times more concentrated than in the United States as a whole.
Computed by the Bureau of Labor Statistics, not derived here. Above 1.0 means the industry is a larger share of local employment than of national employment.
Establishment trend
Year-over-year establishment counts, County Business Patterns. Net decline of 20.0% since 2020.
| Year | Establishments | Change |
|---|---|---|
| 2020 | 5 | n/a |
| 2021 | 4 | -1 |
| 2022 | 4 | 0 |
| 2023 | 4 | 0 |
How this market compares
Shasta County against every other county in California on the same measure. The median excludes places under 2,000 residents, where per-capita figures are arithmetically true but analytically useless.
Well above the state median for this industry. A crowded market: expect established competitors and price pressure, but also a deeper pool of businesses to buy.
- Vs state median
- +50%
- Businesses per resident
- Rank by count
- #26
- of 31 counties
- Rank by density
- #8
- of 31 ranked
- Since 2020
- -20%
- Change in establishments
Density compares construction equipment rental provision per resident. It does not measure revenue, profitability or whether a market is worth entering.
Business size mix
Shasta is more consolidated than California as a whole: fewer micro-operators and a larger share of businesses with real headcount. Fewer targets, but the ones that exist are more likely to be financeable.
| Share of establishments | Shasta | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 0.0% | 39.0% | -39.0% |
| 5 to 49 employeesThe range most individual buyers target | 0.0% | 44.7% | -44.7% |
| 10 or more employeesPractical floor for acquisition financing | 0.0% | 35.5% | -35.5% |
What acquirers look at
Balance-sheet businesses where fleet age and utilization matter more than the income statement. Asset value supports leverage that service businesses cannot.
Cities in Shasta
The figures above cover the county as a whole. These are the places within it.
Other industries in Shasta
Sources
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.