NAICS 722511
Full-Service Restaurants in Marina, CA
The 1 ZIP codes assigned to Marina contained 18 Restaurants establishments in 2023, of which 8 employed 10 or more people.
- Establishments (2023)
- 18
- 1 ZIP codes
- 10 or more employees
- 8
- Practical financing floor
- Share of county
- 5%
- Monterey County
- City population
- 23,256
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Marina (93933). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Marina's ZIP codes, not a count of businesses inside its city limits.
Establishments by size
Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.
| Employees | Establishments | Share | Distribution |
|---|---|---|---|
| 1-4 | 3 | 16.7% | |
| 5-9 | 7 | 38.9% | |
| 10-19 | 5 | 27.8% | |
| 20-49 | 3 | 16.7% |
Business size mix
Marina is more consolidated than California as a whole: fewer micro-operators and a larger share of businesses with real headcount. Fewer targets, but the ones that exist are more likely to be financeable.
| Share of establishments | Marina | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 16.7% | 23.5% | -6.8% |
| 5 to 49 employeesThe range most individual buyers target | 83.3% | 62.8% | +20.6% |
| 10 or more employeesPractical floor for acquisition financing | 44.4% | 52.8% | -8.3% |
Nearest comparable markets
The closest places to Marina that also have Restaurants establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
| Market | Establishments | Vs state share |
|---|---|---|
| Seaside | 29 | +43% |
| Monterey | 88 | +59% |
| Pacific Grove | 31 | n/a |
| Salinas | 102 | -2% |
| Carmel-by-the-Sea | 39 | n/a |
The wider Monterey County market
Employment and payroll are reported at county level only, so the figures below describe the county Marina sits in.
- County establishments (2023)
- 380
- Monterey County
- County employees
- 7,385
- Mid-March employment
- County annual payroll
- $252M
- All establishments
What acquirers look at
The highest-turnover category in the index and the weakest lending profile. Lease terms and liquor license transfer usually matter more than the P&L.
Other industries in Marina
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.