NAICS 812112, 812113, 812199

Hair Salons, Barber Shops & Day Spas in Portola Valley, CA

The 1 ZIP codes assigned to Portola Valley contained 3 Salons & Spas establishments in 2023.

Establishments (2023)
3
1 ZIP codes
10 or more employees
n/a
Practical financing floor
Share of county
1%
San Mateo County
City population
4,292
2025 estimate

Figures cover the ZIP codes the U.S. Postal Service assigns to Portola Valley (94028). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Portola Valley's ZIP codes, not a count of businesses inside its city limits.

Establishments by size

Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.

EmployeesEstablishmentsShareDistribution
1-43100.0%

Business size mix

Portola Valley is more fragmented than California as a whole: a larger share of very small operators. Fragmented markets are where roll-ups are assembled, and where an owner nearing retirement has no obvious internal buyer.

Share of establishmentsPortola ValleyCaliforniaDifference
Under 5 employeesOwner-operated, often no management layer100.0%61.3%+38.7%
5 to 49 employeesThe range most individual buyers target0.0%19.2%-19.2%
10 or more employeesPractical floor for acquisition financing0.0%4.3%-4.3%

Nearest comparable markets

The closest places to Portola Valley that also have Salons & Spas establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.

MarketEstablishmentsVs state share
Palo Alto39-43%
Los Altos23-5%
Mountain View52-1%
Menlo Park25-20%
San Carlos28+16%

The wider San Mateo County market

Employment and payroll are reported at county level only, so the figures below describe the county Portola Valley sits in.

County establishments (2023)
419
San Mateo County
County employees
1,876
Mid-March employment
County annual payroll
$63M
All establishments
Full Salons & Spas data for San Mateo County

What acquirers look at

Booth-rental structures mean the business may own almost nothing transferable. Verify whether stylists are employees or independent tenants before valuing the revenue.

Other industries in Portola Valley

Nearby cities

Sources

  1. U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
  2. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  3. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.