NAICS 722511
Full-Service Restaurants in Pismo Beach, CA
The 1 ZIP codes assigned to Pismo Beach contained 34 Restaurants establishments in 2023, of which 27 employed 10 or more people.
- Establishments (2023)
- 34
- 1 ZIP codes
- 10 or more employees
- 27
- Practical financing floor
- Share of county
- 10%
- San Luis Obispo County
- City population
- 7,911
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Pismo Beach (93449). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Pismo Beach's ZIP codes, not a count of businesses inside its city limits.
Establishments by size
Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.
| Employees | Establishments | Share | Distribution |
|---|---|---|---|
| 1-4 | 4 | 11.8% | |
| 5-9 | 3 | 8.8% | |
| 10-19 | 9 | 26.5% | |
| 20-49 | 10 | 29.4% | |
| 50-99 | 8 | 23.5% |
Business size mix
Pismo Beach is more consolidated than California as a whole: fewer micro-operators and a larger share of businesses with real headcount. Fewer targets, but the ones that exist are more likely to be financeable.
| Share of establishments | Pismo Beach | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 11.8% | 23.5% | -11.7% |
| 5 to 49 employeesThe range most individual buyers target | 64.7% | 62.8% | +1.9% |
| 10 or more employeesPractical floor for acquisition financing | 79.4% | 52.8% | +26.7% |
Nearest comparable markets
The closest places to Pismo Beach that also have Restaurants establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
| Market | Establishments | Vs state share |
|---|---|---|
| Grover Beach | 21 | n/a |
| Arroyo Grande | 17 | -37% |
| San Luis Obispo | 76 | -5% |
| Morro Bay | 28 | n/a |
| Santa Maria | 76 | -10% |
The wider San Luis Obispo County market
Employment and payroll are reported at county level only, so the figures below describe the county Pismo Beach sits in.
- County establishments (2023)
- 351
- San Luis Obispo County
- County employees
- 6,653
- Mid-March employment
- County annual payroll
- $206M
- All establishments
What acquirers look at
The highest-turnover category in the index and the weakest lending profile. Lease terms and liquor license transfer usually matter more than the P&L.
Other industries in Pismo Beach
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.