NAICS 445310
Beer, Wine & Liquor Stores in Pismo Beach, CA
The 1 ZIP codes assigned to Pismo Beach contained 7 Liquor Stores establishments in 2023.
- Establishments (2023)
- 7
- 1 ZIP codes
- 10 or more employees
- n/a
- Practical financing floor
- Share of county
- 11%
- San Luis Obispo County
- City population
- 7,911
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Pismo Beach (93449). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Pismo Beach's ZIP codes, not a count of businesses inside its city limits.
Establishments by size
Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.
| Employees | Establishments | Share | Distribution |
|---|---|---|---|
| 1-4 | 5 | 71.4% |
Business size mix
Pismo Beach tracks the California size distribution closely.
| Share of establishments | Pismo Beach | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 71.4% | 69.5% | +1.9% |
| 5 to 49 employeesThe range most individual buyers target | 0.0% | 5.5% | -5.5% |
| 10 or more employeesPractical floor for acquisition financing | 0.0% | 0.6% | -0.6% |
Nearest comparable markets
The closest places to Pismo Beach that also have Liquor Stores establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
| Market | Establishments | Vs state share |
|---|---|---|
| San Luis Obispo | 9 | -9% |
| Guadalupe | 4 | n/a |
| Morro Bay | 3 | n/a |
| Santa Maria | 24 | +130% |
| Atascadero | 3 | -12% |
The wider San Luis Obispo County market
Employment and payroll are reported at county level only, so the figures below describe the county Pismo Beach sits in.
- County establishments (2023)
- 62
- San Luis Obispo County
- County employees
- 350
- Mid-March employment
- County annual payroll
- $12M
- All establishments
What acquirers look at
The California ABC license is often the single most valuable asset, and transfer runs its own 60 to 90 day timeline independent of the deal.
Other industries in Pismo Beach
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.