NAICS 524210
Insurance Agencies & Brokerages in California
Establishments primarily engaged in acting as agents or brokers in selling annuities and insurance policies.
- Establishments (2023)
- 13,919
- Statewide, California
- Employees
- 83,259
- Mid-March employment
- Annual payroll
- $8.5B
- All establishments
- Avg. establishment size
- 6.0
- Employees per establishment
What acquirers look at
Renewal commission streams behave like an annuity, which is why these command the highest multiples in small business. Carrier appointment transfer is the gating diligence item.
Insurance Agency by county
Ranked by establishment count, 2023 County Business Patterns. For the crowded-versus-underserved reading, see the saturation ranking, which ranks by establishments per resident instead.
| # | County | Establishments | Per 10k residents | Share of state |
|---|---|---|---|---|
| 1 | Los Angeles County | 3,866 | 4.0 | 27.8% |
| 2 | Orange County | 1,920 | 6.1 | 13.8% |
| 3 | San Diego County | 1,293 | 3.9 | 9.3% |
| 4 | Riverside County | 603 | 2.4 | 4.3% |
| 5 | Santa Clara County | 562 | 2.9 | 4.0% |
| 6 | San Bernardino County | 552 | 2.5 | 4.0% |
| 7 | Sacramento County | 516 | 3.2 | 3.7% |
| 8 | Ventura County | 413 | 5.0 | 3.0% |
| 9 | Alameda County | 411 | 2.5 | 3.0% |
| 10 | Contra Costa County | 403 | 3.4 | 2.9% |
| 11 | Fresno County | 351 | 3.4 | 2.5% |
| 12 | San Francisco County | 288 | 3.5 | 2.1% |
| 13 | San Mateo County | 244 | 3.3 | 1.8% |
| 14 | Kern County | 217 | 2.3 | 1.6% |
| 15 | Placer County | 216 | 4.9 | 1.6% |
| 16 | San Joaquin County | 186 | 2.3 | 1.3% |
| 17 | Stanislaus County | 180 | 3.2 | 1.3% |
| 18 | Sonoma County | 163 | 3.4 | 1.2% |
| 19 | Santa Barbara County | 143 | 3.2 | 1.0% |
| 20 | Tulare County | 128 | 2.6 | 0.9% |
| 21 | Marin County | 122 | 4.8 | 0.9% |
| 22 | San Luis Obispo County | 110 | 3.9 | 0.8% |
| 23 | Monterey County | 102 | 2.4 | 0.7% |
| 24 | Solano County | 95 | 2.1 | 0.7% |
| 25 | Butte County | 78 | 3.7 | 0.6% |
Counties in California
Insurance Agency in Los AngelesInsurance Agency in San DiegoInsurance Agency in OrangeInsurance Agency in RiversideInsurance Agency in San BernardinoInsurance Agency in Santa ClaraInsurance Agency in AlamedaInsurance Agency in SacramentoInsurance Agency in Contra CostaInsurance Agency in FresnoInsurance Agency in KernInsurance Agency in VenturaInsurance Agency in San FranciscoInsurance Agency in San JoaquinInsurance Agency in San MateoInsurance Agency in StanislausInsurance Agency in SonomaInsurance Agency in TulareInsurance Agency in SolanoInsurance Agency in PlacerInsurance Agency in Santa BarbaraInsurance Agency in MontereyInsurance Agency in MercedInsurance Agency in San Luis ObispoInsurance Agency in Santa CruzInsurance Agency in MarinInsurance Agency in YoloInsurance Agency in ButteInsurance Agency in El DoradoInsurance Agency in ShastaInsurance Agency in ImperialInsurance Agency in MaderaInsurance Agency in KingsInsurance Agency in NapaInsurance Agency in HumboldtInsurance Agency in NevadaInsurance Agency in SutterInsurance Agency in YubaInsurance Agency in MendocinoInsurance Agency in San BenitoInsurance Agency in LakeInsurance Agency in TehamaInsurance Agency in TuolumneInsurance Agency in CalaverasInsurance Agency in SiskiyouInsurance Agency in AmadorInsurance Agency in GlennInsurance Agency in LassenInsurance Agency in Del NorteInsurance Agency in ColusaInsurance Agency in PlumasInsurance Agency in InyoInsurance Agency in MariposaInsurance Agency in TrinityMonoInsurance Agency in ModocSierraAlpine
Sources
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.