NAICS 524210 · California overview

Insurance Agencies & Brokerages in Stanislaus County

Stanislaus County had 180 Insurance Agency establishments in 2023, ranking 17 of 55 California counties and accounting for 1.3% of the statewide total.

Establishments (2023)
180
Rank 17 of 55 counties
Employees
856
Mid-March employment
Annual payroll
$73M
All establishments
Per 10k residents
3.2
557,719 residents

More recent reading

BLS QCEW, 2026Q1

The figures above are County Business Patterns, which carries the size distribution but runs about two years behind. The Bureau of Labor Statistics publishes quarterly, so this is the same industry roughly 3 years later. The two count different universes, Census counts establishments with paid employees in the March pay period and BLS counts worksites covered by unemployment insurance during the quarter, so the numbers are not directly comparable and either can be the larger.

Establishments
179
2026Q1
Employment
763
Quarter-end level
Average weekly wage
$1,466
Per covered worker
Quarterly trend
0.0%
2025Q2 to 2026Q1
Concentration vs the national averageBLS, 2026Q1

0.60 location quotient. Insurance Agency employment in Stanislaus County is about 1.7 times less concentrated than in the United States as a whole.

Computed by the Bureau of Labor Statistics, not derived here. Above 1.0 means the industry is a larger share of local employment than of national employment.

Establishments by size

Employee-count distribution for Insurance Agency in Stanislaus County. 12 of 180 establishments (7%) employ 10 or more people, the practical floor for most acquisition financing.

EmployeesEstablishmentsShareDistribution
1-413675.6%
5-93016.7%
10-1984.4%
20-4942.2%

Establishment trend

Year-over-year establishment counts, County Business Patterns. Net decline of 1.6% since 2020.

YearEstablishmentsChange
2020183n/a
2021185+2
20221850
2023180-5

How this market compares

Stanislaus County against every other county in California on the same measure. The median excludes places under 2,000 residents, where per-capita figures are arithmetically true but analytically useless.

Typical3.2 per 10,000 residents, against a state median of 2.9

Close to the state median for this industry. Provision is roughly what the population would predict.

Vs state median
+10%
Businesses per resident
Rank by count
#17
of 55 counties
Rank by density
#22
of 55 ranked
Since 2020
-2%
Change in establishments

Density compares insurance agencies & brokerages provision per resident. It does not measure revenue, profitability or whether a market is worth entering.

Business size mix

Stanislaus tracks the California size distribution closely.

Share of establishmentsStanislausCaliforniaDifference
Under 5 employeesOwner-operated, often no management layer75.6%74.9%+0.7%
5 to 49 employeesThe range most individual buyers target23.3%23.2%+0.1%
10 or more employeesPractical floor for acquisition financing6.7%9.2%-2.5%

What acquirers look at

Renewal commission streams behave like an annuity, which is why these command the highest multiples in small business. Carrier appointment transfer is the gating diligence item.

Cities in Stanislaus

The figures above cover the county as a whole. These are the places within it.

Other industries in Stanislaus

Sources

  1. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  2. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.