NAICS 339950 · California overview

Sign Manufacturing & Installation in Shasta County

Shasta County had 3 Sign Shops establishments in 2023, ranking 30 of 31 California counties and accounting for 0.5% of the statewide total.

Establishments (2023)
3
Rank 30 of 31 counties
Employees
30
Mid-March employment
Annual payroll
$1.3M
All establishments
Per 10k residents
0.2
181,648 residents

More recent reading

BLS QCEW, 2026Q1

The figures above are County Business Patterns, which carries the size distribution but runs about two years behind. The Bureau of Labor Statistics publishes quarterly, so this is the same industry roughly 3 years later. The two count different universes, Census counts establishments with paid employees in the March pay period and BLS counts worksites covered by unemployment insurance during the quarter, so the numbers are not directly comparable and either can be the larger.

Establishments
3
2026Q1
Employment
n/a
Quarter-end level
Average weekly wage
n/a
Per covered worker
Quarterly trend
0.0%
2025Q2 to 2026Q1
Concentration vs the national averageBLS, 2026Q1

0.54 location quotient. Sign Shops employment in Shasta County is about 1.9 times less concentrated than in the United States as a whole.

Computed by the Bureau of Labor Statistics, not derived here. Above 1.0 means the industry is a larger share of local employment than of national employment.

Establishment trend

Year-over-year establishment counts, County Business Patterns. Net decline of 25.0% since 2020.

YearEstablishmentsChange
20204n/a
202140
202240
20233-1

How this market compares

Shasta County against every other county in California on the same measure. The median excludes places under 2,000 residents, where per-capita figures are arithmetically true but analytically useless.

Typical0.2 per 10,000 residents, against a state median of 0.1

Close to the state median for this industry. Provision is roughly what the population would predict.

Vs state median
+14%
Businesses per resident
Rank by count
#30
of 31 counties
Rank by density
#10
of 31 ranked
Since 2020
-25%
Change in establishments

Density compares sign manufacturing & installation provision per resident. It does not measure revenue, profitability or whether a market is worth entering.

Business size mix

Shasta is more consolidated than California as a whole: fewer micro-operators and a larger share of businesses with real headcount. Fewer targets, but the ones that exist are more likely to be financeable.

Share of establishmentsShastaCaliforniaDifference
Under 5 employeesOwner-operated, often no management layer0.0%54.4%-54.4%
5 to 49 employeesThe range most individual buyers target0.0%32.6%-32.6%
10 or more employeesPractical floor for acquisition financing0.0%16.0%-16.0%

What acquirers look at

Permitting expertise and installation equipment create a real moat locally. Recurring maintenance on illuminated signage is an underrated revenue stream.

Cities in Shasta

The figures above cover the county as a whole. These are the places within it.

Other industries in Shasta

Sources

  1. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  2. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.