NAICS 722511
Full-Service Restaurants in Willows, CA
The 1 ZIP codes assigned to Willows contained 8 Restaurants establishments in 2023.
- Establishments (2023)
- 8
- 1 ZIP codes
- 10 or more employees
- n/a
- Practical financing floor
- Share of county
- 47%
- Glenn County
- City population
- 6,116
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Willows (95988). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Willows' ZIP codes, not a count of businesses inside its city limits.
Establishments by size
Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.
| Employees | Establishments | Share | Distribution |
|---|---|---|---|
| 1-4 | 3 | 37.5% |
Business size mix
Willows is more fragmented than California as a whole: a larger share of very small operators. Fragmented markets are where roll-ups are assembled, and where an owner nearing retirement has no obvious internal buyer.
| Share of establishments | Willows | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 37.5% | 23.5% | +14.0% |
| 5 to 49 employeesThe range most individual buyers target | 0.0% | 62.8% | -62.8% |
| 10 or more employeesPractical floor for acquisition financing | 0.0% | 52.8% | -52.8% |
Nearest comparable markets
The closest places to Willows that also have Restaurants establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
The wider Glenn County market
Employment and payroll are reported at county level only, so the figures below describe the county Willows sits in.
- County establishments (2023)
- 17
- Glenn County
- County employees
- 180
- Mid-March employment
- County annual payroll
- $4.4M
- All establishments
What acquirers look at
The highest-turnover category in the index and the weakest lending profile. Lease terms and liquor license transfer usually matter more than the P&L.
Other industries in Willows
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.