Santa Cruz County

Watsonville, CA Business Index

Watsonville is a city in Santa Cruz County with an estimated 50,716 residents as of 2025, down 3.3% since 2020. Watsonville's business base is indexed below across 48 owner-operated industries.

Population (2025)
50,716
U.S. Census Bureau estimate
Change since 2020
-3.3%
2020–2025
Land area
6.8 sq mi
2023 Census Gazetteer
Density
7,474/sq mi
Residents per square mile

Population trend

Annual resident population estimates, U.S. Census Bureau Population Estimates Program.

YearPopulationYear over year
202052,471n/a
202152,077-0.75%
202251,488-1.13%
202351,149-0.66%
202450,986-0.32%
202550,716-0.53%

Watsonville holds 19.6% of Santa Cruz County’s 258,852 residents.

Industries in Santa Cruz County

Watsonville businesses compete in the Santa Cruz County market. Establishment counts, employment and payroll below are reported at county level by the U.S. Census Bureau.

HVAC & PlumbingViewElectricalViewRoofingViewLandscapingViewPest ControlViewPool ServiceViewCommercial CleaningViewFlooringViewGlass & GlazingViewSeptic & WellViewAuto RepairViewAuto BodyViewCar WashViewTowingViewTruckingViewEquipment RentalViewDentalViewVeterinaryViewHome HealthViewPharmacyViewMedical PracticeViewOptometryViewAccountingViewInsurance AgencyViewIT & MSPViewStaffingViewEngineeringViewArchitectureViewLaw FirmViewSecurity ServicesViewPrintingViewSign ShopsViewMachine ShopsViewMetal FabricationView
PlasticsPending
Food ManufacturingViewMillworkViewRestaurantsViewBakeriesViewLiquor StoresViewGyms & FitnessViewSalons & SpasViewLaundromatsViewDry CleaningViewFuneral HomesViewSelf StorageViewChildcareViewPet ServicesView

Nearby cities

Other indexed places in Santa Cruz County and the surrounding area.

Santa Cruz61,797Scotts Valley11,652Capitola9,340Gilroy60,764San Juan Bautista2,122Morgan Hill45,625Marina23,256Salinas159,134Seaside31,636
Data last refreshed from source on 2026-09-08.

Sources

  1. U.S. Census Bureau, Population Estimates Program (Vintage 2025). Subcounty resident population estimates. Retrieved 2026-09-08.
  2. U.S. Census Bureau, 2023 Gazetteer Files. Land area and internal point coordinates. Retrieved 2026-09-08.
  3. U.S. Census Bureau, ANSI/FIPS Place-to-County Relationship File Retrieved 2026-09-08.