NAICS 722511
Full-Service Restaurants in Susanville, CA
The 1 ZIP codes assigned to Susanville contained 10 Restaurants establishments in 2023, of which 4 employed 10 or more people.
- Establishments (2023)
- 10
- 1 ZIP codes
- 10 or more employees
- 4
- Practical financing floor
- Share of county
- 83%
- Lassen County
- City population
- 12,816
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Susanville (96130). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Susanville's ZIP codes, not a count of businesses inside its city limits.
Establishments by size
Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.
| Employees | Establishments | Share | Distribution |
|---|---|---|---|
| 10-19 | 4 | 40.0% |
Business size mix
Susanville is more consolidated than California as a whole: fewer micro-operators and a larger share of businesses with real headcount. Fewer targets, but the ones that exist are more likely to be financeable.
| Share of establishments | Susanville | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 0.0% | 23.5% | -23.5% |
| 5 to 49 employeesThe range most individual buyers target | 40.0% | 62.8% | -22.8% |
| 10 or more employeesPractical floor for acquisition financing | 40.0% | 52.8% | -12.8% |
Nearest comparable markets
The closest places to Susanville that also have Restaurants establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
The wider Lassen County market
Employment and payroll are reported at county level only, so the figures below describe the county Susanville sits in.
- County establishments (2023)
- 12
- Lassen County
- County employees
- 119
- Mid-March employment
- County annual payroll
- $3.1M
- All establishments
What acquirers look at
The highest-turnover category in the index and the weakest lending profile. Lease terms and liquor license transfer usually matter more than the P&L.
Other industries in Susanville
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.