NAICS 722511
Full-Service Restaurants in Portola, CA
The 1 ZIP codes assigned to Portola contained 5 Restaurants establishments in 2023.
- Establishments (2023)
- 5
- 1 ZIP codes
- 10 or more employees
- n/a
- Practical financing floor
- Share of county
- 14%
- Plumas County
- City population
- 2,024
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Portola (96122). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Portola's ZIP codes, not a count of businesses inside its city limits.
Establishments by size
Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.
| Employees | Establishments | Share | Distribution |
|---|---|---|---|
| 1-4 | 3 | 60.0% |
Business size mix
Portola is more fragmented than California as a whole: a larger share of very small operators. Fragmented markets are where roll-ups are assembled, and where an owner nearing retirement has no obvious internal buyer.
| Share of establishments | Portola | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 60.0% | 23.5% | +36.5% |
| 5 to 49 employeesThe range most individual buyers target | 0.0% | 62.8% | -62.8% |
| 10 or more employeesPractical floor for acquisition financing | 0.0% | 52.8% | -52.8% |
Nearest comparable markets
The closest places to Portola that also have Restaurants establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
| Market | Establishments | Vs state share |
|---|---|---|
| Truckee | 39 | +13% |
| Susanville | 10 | n/a |
| Nevada City | 16 | +2% |
| Grass Valley | 32 | -23% |
| Colfax | 9 | n/a |
The wider Plumas County market
Employment and payroll are reported at county level only, so the figures below describe the county Portola sits in.
- County establishments (2023)
- 35
- Plumas County
- County employees
- 157
- Mid-March employment
- County annual payroll
- $5.2M
- All establishments
What acquirers look at
The highest-turnover category in the index and the weakest lending profile. Lease terms and liquor license transfer usually matter more than the P&L.
Other industries in Portola
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.