NAICS 561612
Security Guard & Patrol Services in Santa Rosa, CA
The 1 ZIP codes assigned to Santa Rosa contained 4 Security Services establishments in 2023.
- Establishments (2023)
- 4
- 1 ZIP codes
- 10 or more employees
- n/a
- Practical financing floor
- Share of county
- 24%
- Sonoma County
- City population
- 179,437
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Santa Rosa (95401). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Santa Rosa's ZIP codes, not a count of businesses inside its city limits.
How this market compares
Santa Rosa against every other city in California on the same measure. City figures cover the ZIP codes assigned to the place rather than its municipal boundary, so they are compared as a share of the businesses in those same ZIP codes rather than per resident. Cities with fewer than 500 businesses in total are left unranked.
A far smaller slice of the local business base than the statewide share. Either a genuine gap in provision or a market served from somewhere nearby. Worth checking the neighbouring places below before drawing a conclusion.
- Vs state share
- -57%
- Share of local businesses
- Rank by count
- #97
- of 128 cities
- Rank by share
- #124
- of 126 ranked
- Since 2021
- -33%
- Change in establishments
This compares how much of Santa Rosa’s business base is security guard & patrol services, against the California figure. Base: 6,121 establishments across all industries in the same ZIP codes, 2023. It does not measure revenue, profitability or whether a market is worth entering.
Business size mix
Santa Rosa is more consolidated than California as a whole: fewer micro-operators and a larger share of businesses with real headcount. Fewer targets, but the ones that exist are more likely to be financeable.
| Share of establishments | Santa Rosa | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 0.0% | 9.6% | -9.6% |
| 5 to 49 employeesThe range most individual buyers target | 0.0% | 12.6% | -12.6% |
| 10 or more employeesPractical floor for acquisition financing | 0.0% | 17.2% | -17.2% |
Nearest comparable markets
The closest places to Santa Rosa that also have Security Services establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
| Market | Establishments | Vs state share |
|---|---|---|
| Napa | 4 | -14% |
| American Canyon | 3 | n/a |
| Vallejo | 8 | +207% |
| Fairfield | 6 | +84% |
| San Pablo | 3 | +147% |
The wider Sonoma County market
Employment and payroll are reported at county level only, so the figures below describe the county Santa Rosa sits in.
- County establishments (2023)
- 17
- Sonoma County
- County employees
- 1,249
- Mid-March employment
- County annual payroll
- $43M
- All establishments
What acquirers look at
Contractual recurring revenue with low capital needs, offset by very high labor turnover. Licensing through the California Bureau of Security and Investigative Services must transfer.
Other industries in Santa Rosa
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.