NAICS 812112, 812113, 812199
Hair Salons, Barber Shops & Day Spas in Santa Maria, CA
The 2 ZIP codes assigned to Santa Maria contained 39 Salons & Spas establishments in 2023.
- Establishments (2023)
- 39
- 2 ZIP codes
- 10 or more employees
- n/a
- Practical financing floor
- Share of county
- 22%
- Santa Barbara County
- City population
- 111,390
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Santa Maria (93454, 93455). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Santa Maria's ZIP codes, not a count of businesses inside its city limits.
Establishments by size
Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.
| Employees | Establishments | Share | Distribution |
|---|---|---|---|
| 1-4 | 27 | 69.2% | |
| 5-9 | 8 | 20.5% |
How this market compares
Santa Maria against every other city in California on the same measure. City figures cover the ZIP codes assigned to the place rather than its municipal boundary, so they are compared as a share of the businesses in those same ZIP codes rather than per resident. Cities with fewer than 500 businesses in total are left unranked.
A smaller slice of the local business base than the statewide share. Often an underserved market, though it can also mean the work is done by firms based in a neighbouring town.
- Vs state share
- -22%
- Share of local businesses
- Rank by count
- #126
- of 334 cities
- Rank by share
- #222
- of 295 ranked
- Since 2020
- +86%
- Change in establishments
This compares how much of Santa Maria’s business base is hair salons, barber shops & day spas, against the California figure. Base: 2,804 establishments across all industries in the same ZIP codes, 2023. It does not measure revenue, profitability or whether a market is worth entering.
Business size mix
Santa Maria is more fragmented than California as a whole: a larger share of very small operators. Fragmented markets are where roll-ups are assembled, and where an owner nearing retirement has no obvious internal buyer.
| Share of establishments | Santa Maria | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 69.2% | 61.3% | +7.9% |
| 5 to 49 employeesThe range most individual buyers target | 20.5% | 19.2% | +1.3% |
| 10 or more employeesPractical floor for acquisition financing | 0.0% | 4.3% | -4.3% |
Nearest comparable markets
The closest places to Santa Maria that also have Salons & Spas establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
| Market | Establishments | Vs state share |
|---|---|---|
| Arroyo Grande | 13 | -18% |
| Grover Beach | 6 | n/a |
| Lompoc | 9 | -43% |
| Pismo Beach | 7 | n/a |
| San Luis Obispo | 31 | -34% |
The wider Santa Barbara County market
Employment and payroll are reported at county level only, so the figures below describe the county Santa Maria sits in.
- County establishments (2023)
- 174
- Santa Barbara County
- County employees
- 660
- Mid-March employment
- County annual payroll
- $20M
- All establishments
What acquirers look at
Booth-rental structures mean the business may own almost nothing transferable. Verify whether stylists are employees or independent tenants before valuing the revenue.
Other industries in Santa Maria
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.