NAICS 811111
General Automotive Repair in Fortuna, CA
The 1 ZIP codes assigned to Fortuna contained 5 Auto Repair establishments in 2023.
- Establishments (2023)
- 5
- 1 ZIP codes
- 10 or more employees
- n/a
- Practical financing floor
- Share of county
- 11%
- Humboldt County
- City population
- 12,003
- 2025 estimate
Figures cover the ZIP codes the U.S. Postal Service assigns to Fortuna (95540). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Fortuna's ZIP codes, not a count of businesses inside its city limits.
Establishments by size
Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.
| Employees | Establishments | Share | Distribution |
|---|---|---|---|
| 1-4 | 3 | 60.0% |
Business size mix
Fortuna is more consolidated than California as a whole: fewer micro-operators and a larger share of businesses with real headcount. Fewer targets, but the ones that exist are more likely to be financeable.
| Share of establishments | Fortuna | California | Difference |
|---|---|---|---|
| Under 5 employeesOwner-operated, often no management layer | 60.0% | 65.8% | -5.8% |
| 5 to 49 employeesThe range most individual buyers target | 0.0% | 21.4% | -21.4% |
| 10 or more employeesPractical floor for acquisition financing | 0.0% | 2.5% | -2.5% |
Nearest comparable markets
The closest places to Fortuna that also have Auto Repair establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.
| Market | Establishments | Vs state share |
|---|---|---|
| Eureka | 24 | +94% |
| Arcata | 9 | +59% |
| Fort Bragg | 8 | +75% |
| Crescent City | 6 | n/a |
| Willits | 5 | n/a |
The wider Humboldt County market
Employment and payroll are reported at county level only, so the figures below describe the county Fortuna sits in.
- County establishments (2023)
- 45
- Humboldt County
- County employees
- 216
- Mid-March employment
- County annual payroll
- $12M
- All establishments
What acquirers look at
Real estate frequently comes with the business, which transforms SBA financeability. Technician retention is the operational risk that sinks most first-time buyers.
Other industries in Fortuna
Nearby cities
Sources
- U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
- U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.