NAICS 624410 · California overview

Child Day Care Services in Sonoma County

Sonoma County had 152 Childcare establishments in 2023, ranking 13 of 53 California counties and accounting for 1.6% of the statewide total.

Establishments (2023)
152
Rank 13 of 53 counties
Employees
895
Mid-March employment
Annual payroll
$30M
All establishments
Per 10k residents
3.1
486,444 residents

More recent reading

BLS QCEW, 2026Q1

The figures above are County Business Patterns, which carries the size distribution but runs about two years behind. The Bureau of Labor Statistics publishes quarterly, so this is the same industry roughly 3 years later. The two count different universes, Census counts establishments with paid employees in the March pay period and BLS counts worksites covered by unemployment insurance during the quarter, so the numbers are not directly comparable and either can be the larger.

Establishments
166
2026Q1
Employment
1,067
Quarter-end level
Average weekly wage
$759
Per covered worker
Quarterly trend
+3.1%
2025Q2 to 2026Q1
Concentration vs the national averageBLS, 2026Q1

0.82 location quotient. Childcare is about as concentrated in Sonoma County as it is nationally.

Computed by the Bureau of Labor Statistics, not derived here. Above 1.0 means the industry is a larger share of local employment than of national employment.

Establishments by size

Employee-count distribution for Childcare in Sonoma County. 31 of 152 establishments (20%) employ 10 or more people, the practical floor for most acquisition financing.

EmployeesEstablishmentsShareDistribution
1-48857.9%
5-93321.7%
10-192617.1%
20-4953.3%

Establishment trend

Year-over-year establishment counts, County Business Patterns. Net growth of 2.0% since 2020.

YearEstablishmentsChange
2020149n/a
2021148-1
2022145-3
2023152+7

How this market compares

Sonoma County against every other county in California on the same measure. The median excludes places under 2,000 residents, where per-capita figures are arithmetically true but analytically useless.

Above average3.1 per 10,000 residents, against a state median of 2.6

More provision than the typical California market of this size. Usually a sign of genuine local demand rather than oversupply.

Vs state median
+21%
Businesses per resident
Rank by count
#13
of 53 counties
Rank by density
#19
of 53 ranked
Since 2020
+2%
Change in establishments

Density compares child day care services provision per resident. It does not measure revenue, profitability or whether a market is worth entering.

Business size mix

Sonoma tracks the California size distribution closely.

Share of establishmentsSonomaCaliforniaDifference
Under 5 employeesOwner-operated, often no management layer57.9%53.2%+4.7%
5 to 49 employeesThe range most individual buyers target42.1%45.0%-2.9%
10 or more employeesPractical floor for acquisition financing20.4%27.3%-6.9%

What acquirers look at

License capacity is the asset and it does not transfer automatically in California. Staff-to-child ratio requirements cap margin structurally.

Cities in Sonoma

The figures above cover the county as a whole. These are the places within it.

Other industries in Sonoma

Sources

  1. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  2. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.