NAICS 531130 · California overview

Self-Storage Facilities in Monterey County

Monterey County had 21 Self Storage establishments in 2023, ranking 24 of 46 California counties and accounting for 0.9% of the statewide total.

Establishments (2023)
21
Rank 24 of 46 counties
Employees
55
Mid-March employment
Annual payroll
$2.2M
All establishments
Per 10k residents
0.5
433,729 residents

More recent reading

BLS QCEW, 2026Q1

The figures above are County Business Patterns, which carries the size distribution but runs about two years behind. The Bureau of Labor Statistics publishes quarterly, so this is the same industry roughly 3 years later. The two count different universes, Census counts establishments with paid employees in the March pay period and BLS counts worksites covered by unemployment insurance during the quarter, so the numbers are not directly comparable and either can be the larger.

Establishments
26
2026Q1
Employment
54
Quarter-end level
Average weekly wage
$749
Per covered worker
Quarterly trend
0.0%
2025Q2 to 2026Q1
Concentration vs the national averageBLS, 2026Q1

0.75 location quotient. Self Storage employment in Monterey County is about 1.3 times less concentrated than in the United States as a whole.

Computed by the Bureau of Labor Statistics, not derived here. Above 1.0 means the industry is a larger share of local employment than of national employment.

Establishments by size

Employee-count distribution for Self Storage in Monterey County.

EmployeesEstablishmentsShareDistribution
1-41885.7%
5-9314.3%

Establishment trend

Year-over-year establishment counts, County Business Patterns. Net decline of 12.5% since 2020.

YearEstablishmentsChange
202024n/a
2021240
202220-4
202321+1

How this market compares

Monterey County against every other county in California on the same measure. The median excludes places under 2,000 residents, where per-capita figures are arithmetically true but analytically useless.

Below average0.5 per 10,000 residents, against a state median of 0.6

Fewer businesses per resident than the typical California market. Often an underserved market, though it can also mean residents buy this service in a neighbouring town.

Vs state median
-22%
Businesses per resident
Rank by count
#24
of 46 counties
Rank by density
#42
of 46 ranked
Since 2020
-13%
Change in establishments

Density compares self-storage facilities provision per resident. It does not measure revenue, profitability or whether a market is worth entering.

Business size mix

Monterey tracks the California size distribution closely.

Share of establishmentsMontereyCaliforniaDifference
Under 5 employeesOwner-operated, often no management layer85.7%87.3%-1.6%
5 to 49 employeesThe range most individual buyers target14.3%10.6%+3.7%
10 or more employeesPractical floor for acquisition financing0.0%1.3%-1.3%

What acquirers look at

Priced as real estate on cap rates rather than as an operating business on earnings. The most automatable category in the index.

Cities in Monterey

The figures above cover the county as a whole. These are the places within it.

Other industries in Monterey

Sources

  1. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  2. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.