NAICS 812112, 812113, 812199

Hair Salons, Barber Shops & Day Spas in Cotati, CA

The 1 ZIP codes assigned to Cotati contained 3 Salons & Spas establishments in 2023.

Establishments (2023)
3
1 ZIP codes
10 or more employees
n/a
Practical financing floor
Share of county
1%
Sonoma County
City population
7,347
2025 estimate

Figures cover the ZIP codes the U.S. Postal Service assigns to Cotati (94931). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Cotati's ZIP codes, not a count of businesses inside its city limits.

Establishments by size

Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.

EmployeesEstablishmentsShareDistribution
1-43100.0%

Business size mix

Cotati is more fragmented than California as a whole: a larger share of very small operators. Fragmented markets are where roll-ups are assembled, and where an owner nearing retirement has no obvious internal buyer.

Share of establishmentsCotatiCaliforniaDifference
Under 5 employeesOwner-operated, often no management layer100.0%61.3%+38.7%
5 to 49 employeesThe range most individual buyers target0.0%19.2%-19.2%
10 or more employeesPractical floor for acquisition financing0.0%4.3%-4.3%

Nearest comparable markets

The closest places to Cotati that also have Salons & Spas establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.

MarketEstablishmentsVs state share
Rohnert Park20+24%
Petaluma53+23%
Sebastopol11-37%
Santa Rosa102-6%
Sonoma16-26%

The wider Sonoma County market

Employment and payroll are reported at county level only, so the figures below describe the county Cotati sits in.

County establishments (2023)
249
Sonoma County
County employees
922
Mid-March employment
County annual payroll
$32M
All establishments
Full Salons & Spas data for Sonoma County

What acquirers look at

Booth-rental structures mean the business may own almost nothing transferable. Verify whether stylists are employees or independent tenants before valuing the revenue.

Other industries in Cotati

Nearby cities

Sources

  1. U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
  2. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  3. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.