NAICS 713940

Fitness & Recreational Sports Centers in Carpinteria, CA

The 1 ZIP codes assigned to Carpinteria contained 7 Gyms & Fitness establishments in 2023.

Establishments (2023)
7
1 ZIP codes
10 or more employees
n/a
Practical financing floor
Share of county
9%
Santa Barbara County
City population
12,734
2025 estimate

Figures cover the ZIP codes the U.S. Postal Service assigns to Carpinteria (93013). ZIP areas are not municipal boundaries: they can extend beyond city limits and are shared between neighbouring places. This is a count of establishments in Carpinteria's ZIP codes, not a count of businesses inside its city limits.

Establishments by size

Employee-count distribution. For most buyers the businesses worth pursuing sit in the 5 to 49 range: large enough to have a manager and real systems, small enough to be owner-operated.

EmployeesEstablishmentsShareDistribution
1-4571.4%

How this market compares

Carpinteria against every other city in California on the same measure. City figures cover the ZIP codes assigned to the place rather than its municipal boundary, so they are compared as a share of the businesses in those same ZIP codes rather than per resident. Cities with fewer than 500 businesses in total are left unranked.

Densely served1.30% of local businesses, against 0.48% statewide

This industry takes up a far larger slice of the local business base than it does statewide. A crowded market: expect established competitors and price pressure, but also a deeper pool of businesses to buy.

Vs state share
+172%
Share of local businesses
Rank by count
#160
of 282 cities
Rank by share
#5
of 266 ranked
Since 2020
-13%
Change in establishments

This compares how much of Carpinteria’s business base is fitness & recreational sports centers, against the California figure. Base: 540 establishments across all industries in the same ZIP codes, 2023. It does not measure revenue, profitability or whether a market is worth entering.

Business size mix

Carpinteria is more fragmented than California as a whole: a larger share of very small operators. Fragmented markets are where roll-ups are assembled, and where an owner nearing retirement has no obvious internal buyer.

Share of establishmentsCarpinteriaCaliforniaDifference
Under 5 employeesOwner-operated, often no management layer71.4%28.6%+42.8%
5 to 49 employeesThe range most individual buyers target0.0%26.5%-26.5%
10 or more employeesPractical floor for acquisition financing0.0%18.8%-18.8%

Nearest comparable markets

The closest places to Carpinteria that also have Gyms & Fitness establishments on record. Useful for spotting a gap next door, or realising the market you are looking at is already served from the town over.

MarketEstablishmentsVs state share
Santa Barbara41+47%
Ojai4+11%
Goleta7+24%
Oxnard13-27%
Santa Paula4+60%

The wider Santa Barbara County market

Employment and payroll are reported at county level only, so the figures below describe the county Carpinteria sits in.

County establishments (2023)
76
Santa Barbara County
County employees
747
Mid-March employment
County annual payroll
$16M
All establishments
Full Gyms & Fitness data for Santa Barbara County

What acquirers look at

Membership deferred revenue is a real liability that must be pegged at closing. Boutique studios depend heavily on individual instructors.

Other industries in Carpinteria

Nearby cities

Sources

  1. U.S. Census Bureau, 2023 ZIP Code Business Patterns. Establishment counts and size distribution by ZIP code and NAICS, aggregated over the ZIP codes assigned to each city. Retrieved 2026-09-08.
  2. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  3. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.