NAICS 812112, 812113, 812199 · California overview

Hair Salons, Barber Shops & Day Spas in San Benito County

San Benito County had 21 Salons & Spas establishments in 2023, ranking 37 of 46 California counties and accounting for 0.1% of the statewide total.

Establishments (2023)
21
Rank 37 of 46 counties
Employees
102
Mid-March employment
Annual payroll
$2.9M
All establishments
Per 10k residents
3.0
70,082 residents

More recent reading

BLS QCEW, 2026Q1

The figures above are County Business Patterns, which carries the size distribution but runs about two years behind. The Bureau of Labor Statistics publishes quarterly, so this is the same industry roughly 3 years later. The two count different universes, Census counts establishments with paid employees in the March pay period and BLS counts worksites covered by unemployment insurance during the quarter, so the numbers are not directly comparable and either can be the larger.

Establishments
25
2026Q1
Employment
64
Quarter-end level
Average weekly wage
$590
Per covered worker
Quarterly trend
+4.2%
2025Q2 to 2026Q1
Concentration vs the national averageBLS, 2026Q1

1.07 location quotient. Salons & Spas is about as concentrated in San Benito County as it is nationally.

Computed by the Bureau of Labor Statistics, not derived here. Above 1.0 means the industry is a larger share of local employment than of national employment.

Establishments by size

Employee-count distribution for Salons & Spas in San Benito County.

EmployeesEstablishmentsShareDistribution
1-41257.1%
5-9419.0%

Establishment trend

Year-over-year establishment counts, County Business Patterns. Net growth of 40.0% since 2020.

YearEstablishmentsChange
202015n/a
2021150
202221+6
2023210

How this market compares

San Benito County against every other county in California on the same measure. The median excludes places under 2,000 residents, where per-capita figures are arithmetically true but analytically useless.

Typical3.0 per 10,000 residents, against a state median of 3.2

Close to the state median for this industry. Provision is roughly what the population would predict.

Vs state median
-7%
Businesses per resident
Rank by count
#37
of 46 counties
Rank by density
#28
of 46 ranked
Since 2020
+40%
Change in establishments

Density compares hair salons, barber shops & day spas provision per resident. It does not measure revenue, profitability or whether a market is worth entering.

Business size mix

San Benito is more consolidated than California as a whole: fewer micro-operators and a larger share of businesses with real headcount. Fewer targets, but the ones that exist are more likely to be financeable.

Share of establishmentsSan BenitoCaliforniaDifference
Under 5 employeesOwner-operated, often no management layer57.1%65.3%-8.1%
5 to 49 employeesThe range most individual buyers target19.0%33.8%-14.8%
10 or more employeesPractical floor for acquisition financing0.0%12.2%-12.2%

What acquirers look at

Booth-rental structures mean the business may own almost nothing transferable. Verify whether stylists are employees or independent tenants before valuing the revenue.

Cities in San Benito

The figures above cover the county as a whole. These are the places within it.

Other industries in San Benito

Sources

  1. U.S. Census Bureau, 2023 County Business Patterns. Establishment counts, employment and annual payroll by NAICS. Retrieved 2026-09-08.
  2. U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (2026Q1). Quarterly establishment counts and employment for employers covered by unemployment insurance. Retrieved 2026-09-08.